{"title":"Complete Collection","description":"","products":[{"product_id":"bra-with-clasp","title":"'All Day' Feeding Bra","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe bra you forget you're wearing, until you need it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSoft enough to sleep in, stretchy enough to move in, easy enough to use one-handed at 3am. From your first trimester through the last feed, this bra works with your body \u0026amp; not against it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat's in it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e- Nursing clips on both straps, open and close with one hand, no fumble\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e- Removable drop-in cups, add them for shape, take them out for comfort\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e- 4-way nylon-spandex stretch, expands with your changing body and snaps back after every wash\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e- Compatible with hands-free breast pumps\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat's not in it:\u003c\/strong\u003e No underwire digging into your expanding ribcage. No zipper against your skin. No synthetic padding. No fuss.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWorth doing the math:\u003c\/strong\u003e Most women wear this daily from month 3 of pregnancy through 12+ months of feeding. That's roughly 15 months of wear (under ₹2 a day!)\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNo zipper. No underwire. No fuss.\u003c\/p\u003e","brand":"be imli","offers":[{"title":"XS\/S \/ Sky Grey","offer_id":46489606946870,"sku":null,"price":1000.0,"currency_code":"INR","in_stock":false},{"title":"XS\/S \/ Mint Green","offer_id":46489606979638,"sku":null,"price":1000.0,"currency_code":"INR","in_stock":false},{"title":"XS\/S \/ Light Mauve","offer_id":46489607012406,"sku":null,"price":1000.0,"currency_code":"INR","in_stock":false},{"title":"M\/L \/ Sky Grey","offer_id":46395816181814,"sku":null,"price":1000.0,"currency_code":"INR","in_stock":true},{"title":"M\/L \/ Mint Green","offer_id":46395816214582,"sku":null,"price":1000.0,"currency_code":"INR","in_stock":true},{"title":"M\/L \/ Light Mauve","offer_id":46395816247350,"sku":null,"price":1000.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ Sky Grey","offer_id":46113698316342,"sku":"Bra01-C","price":1000.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ Mint Green","offer_id":46395816280118,"sku":null,"price":1000.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ Light Mauve","offer_id":46395816312886,"sku":null,"price":1000.0,"currency_code":"INR","in_stock":true},{"title":"2XL \/ Sky Grey","offer_id":46395816345654,"sku":null,"price":1000.0,"currency_code":"INR","in_stock":true},{"title":"2XL \/ Mint Green","offer_id":46395816378422,"sku":null,"price":1000.0,"currency_code":"INR","in_stock":true},{"title":"2XL \/ Light Mauve","offer_id":46395816411190,"sku":null,"price":1000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/4246\/6614\/files\/Bra-Green-01.png?v=1780561439"},{"product_id":"cami-with-clasp","title":"'Just Us' Feeding Camisole","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFor when it's just you. Or just the two of you.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA long nursing camisole that fits close, sits soft, and takes you from evening to midnight feed without a wardrobe change. Wear it with a loose pant. That's your night sorted.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat's in it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNursing clips on both straps — discreet, easy, one-handed access\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eRemovable built-in cups — wear with or without, your call\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEngineered stretch that moves with your bump and your postpartum body — no pulling, no digging in\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLong length that covers your belly through every trimester and beyond\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHolds its shape wash after wash\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat's not in it:\u003c\/strong\u003e No zip. No underwire. No stiff panels. Nothing that reminds you it's a \"maternity\" piece.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWorth doing the math:\u003c\/strong\u003e Wear it through pregnancy and feeding, easily 14–16 months of daily use. At ₹1,400, that's less than ₹3 a day for something you'll reach for every night.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFair warning: this one is fitted. It accentuates your body. If that's not what you're after right now, the All Day Feeding Bra is a softer option. But if you want to feel like yourself while feeding then this is it.\u003c\/p\u003e","brand":"be imli","offers":[{"title":"Steel Blue \/ XS \/ S","offer_id":46113842135094,"sku":null,"price":1400.0,"currency_code":"INR","in_stock":false},{"title":"Steel Blue \/ M \/ L","offer_id":46395785773110,"sku":null,"price":1400.0,"currency_code":"INR","in_stock":true},{"title":"Steel Blue \/ XL","offer_id":46395785805878,"sku":null,"price":1400.0,"currency_code":"INR","in_stock":false},{"title":"Steel Blue \/ 2XL","offer_id":46489606848566,"sku":null,"price":1400.0,"currency_code":"INR","in_stock":false},{"title":"Peachy \/ XS \/ S","offer_id":46395785838646,"sku":null,"price":1400.0,"currency_code":"INR","in_stock":false},{"title":"Peachy \/ M \/ L","offer_id":46395785871414,"sku":null,"price":1400.0,"currency_code":"INR","in_stock":true},{"title":"Peachy \/ XL","offer_id":46395785904182,"sku":null,"price":1400.0,"currency_code":"INR","in_stock":false},{"title":"Peachy \/ 2XL","offer_id":46489606881334,"sku":null,"price":1400.0,"currency_code":"INR","in_stock":false},{"title":"Sky Grey \/ XS \/ S","offer_id":46395785936950,"sku":null,"price":1400.0,"currency_code":"INR","in_stock":false},{"title":"Sky Grey \/ M \/ L","offer_id":46395785969718,"sku":null,"price":1400.0,"currency_code":"INR","in_stock":true},{"title":"Sky Grey \/ XL","offer_id":46395786002486,"sku":null,"price":1400.0,"currency_code":"INR","in_stock":false},{"title":"Sky Grey \/ 2XL","offer_id":46489606914102,"sku":null,"price":1400.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/4246\/6614\/files\/cami-peach_3.jpg?v=1780305734"},{"product_id":"the-be-imli-gift-card","title":"The 'be imli' gift card","description":"\u003cp\u003eCelebrate the special journey of motherhood with a thoughtful gift. \u003cmeta charset=\"utf-8\"\u003eA gift card says, \"I'm thinking of you, and I want you to feel cherished during this beautiful time. Treat yourself to something special.\"\u003c\/p\u003e\n\u003cp\u003eOur be imli Gift Card is the perfect way to show your love and support to an expecting mother in your life—whether it's your sister, best friend, or someone equally dear. Let her choose exactly what she needs and loves from our curated collection. Perfect for baby showers, pregnancy milestones, or just because.\u003c\/p\u003e\n\u003cp\u003eGive the gift of choice, comfort, and self-care.\u003c\/p\u003e","brand":"be imli","offers":[{"title":"₹500","offer_id":46480818831414,"sku":null,"price":500.0,"currency_code":"INR","in_stock":true},{"title":"₹1000","offer_id":46385904681014,"sku":null,"price":1000.0,"currency_code":"INR","in_stock":true},{"title":"₹2000","offer_id":46385904713782,"sku":null,"price":2000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0739\/4246\/6614\/files\/beimli_A1C65D.png?v=1779346567"}],"url":"https:\/\/beimli.in\/collections\/complete-collection.oembed","provider":"be imli","version":"1.0","type":"link"}