be imli, the journal

What to Gift Your Pregnant Friends or Sister (That Isn't Baby Stuff)
What to Gift Your Pregnant Friends or Sister (That Isn't Baby Stuff)
Most pregnancy gift guides are really for the baby. Here's what to actually give the woman who is pregnant, starting with the thing she needs most and hasn't had time... Read more...
Maternity Clothes That Don't Look Like Maternity Clothes
Maternity Clothes That Don't Look Like Maternity Clothes
"Maternity clothes that don't look like a tent" is one of the most searched phrases in the category — which tells you everything about the state of the market. Read more...
What Nobody Tells You About the Fourth Trimester
What Nobody Tells You About the Fourth Trimester
Everyone prepares you for pregnancy. The three months after the baby arrives are treated like a footnote. They aren't. Here's what's actually happening and what you need to get through... Read more...
What to Wear While Breastfeeding: A Real Guide
What to Wear While Breastfeeding: A Real Guide
Getting dressed becomes a logistical problem when you're nursing. Here's what to actually look for in a nursing top, access type, fabric, fit, and why most options get it wrong. Read more...
What to Wear After a C-Section: Comfort That Actually Helps
What to Wear After a C-Section: Comfort That Actually Helps
Nobody prepares you for the wardrobe problem after a C-section. Here's what actually works and why almost nothing on the market answers the brief. Read more...
When to Start Buying Maternity Clothes, The Honest Answer
When to Start Buying Maternity Clothes, The Honest Answer
The most common advice is to wait until you're showing. Here's a more useful way to think about when and what to buy first. Read more...
What to Wear During Pregnancy: A Real Guide by Trimester
What to Wear During Pregnancy: A Real Guide by Trimester
Your wardrobe becomes genuinely stressful during pregnancy. Here's what actually works, trimester by trimester, without the impractical advice. Read more...
Maternity Clothes for Office and Work in India: What Actually Works
Maternity Clothes for Office and Work in India: What Actually Works
Most maternity workwear advice is aspirational and uncomfortable by 3pm. Here's what actually works for the Indian working woman during pregnancy. Read more...
Best Fabric for Maternity Wear in India: What Actually Works
Best Fabric for Maternity Wear in India: What Actually Works
Fabric is the detail maternity brands talk about least and pregnant women feel most. Here's what actually works for Indian weather and Indian skin. Read more...
Nursing Tops India: What Feeding Access Actually Means and Why It Matters
Nursing Tops India: What Feeding Access Actually Means and Why It Matters
"Feeding access" appears on almost every nursing top listing. Most don't explain what it means or which type works best. Here's the proper breakdown. Read more...
Maternity Clothes That Work After Pregnancy: What to Actually Buy
Maternity Clothes That Work After Pregnancy: What to Actually Buy
"I'll only wear it for a few months." It's a reasonable thought. Here's why the real timeline is longer than you think and what to buy accordingly. Read more...
Maternity Clothes for Indian Summer: What to Wear When It's Hot
Maternity Clothes for Indian Summer: What to Wear When It's Hot
Pregnancy in Indian summer is its own challenge. Your body already runs hotter, here's what to wear when the wrong fabric makes everything worse. Read more...
"I'll figure out the clothes when I actually need them"
"I'll figure out the clothes when I actually need them"
By the time you actually need them, you don't have the energy to look. One considered decision early pays back every single day. Read more...
The Invisible Hours - 6am to 11pm. Seven months pregnant.
The Invisible Hours - 6am to 11pm. Seven months pregnant.
She's been up since 6, logged on at 9, and is wearing the same thing she wore to bed because nothing fits and the options look like they were designed... Read more...
People think it's okay to say this... but is it?
People think it's okay to say this... but is it?
Every pregnant woman has heard these. Here's everything you wished you could say back. Read more...