You're still you. Just pregnant.
Cotton & bamboo that breathe with you. Fit tested on Indian women. Feeding access (always) built in. Designed for pregnancy bodies and after. Tops made in India, in small batches, checked by hand. S to 2XL.
This was heard, not invented.
It started in conversations, woman after woman, planning, pregnant, postpartum, telling us the truth about their bodies, their days, and the clothes that had stopped being made for them.
Every pregnancy was different. Every story was its own. What they shared was the feeling of being unseen. We listened, at length, to the women the market had stopped designing for and then we started making.
Two generations. One belief.
Parul
Holds a computer science degree. Raised two kids. Still loves to dances, lifts weights, runs a home, in her forties, doing all of it at once. She wants her daughter to have a better option than she did but because better should just exist.
Tanisha
Spoke to 100+ women before designing anything. Loves art, film, music, skincare, someone who was never going to disappear into a single lable and didn't see why anyone else should have to either. Building be imli with her mother, for every woman like her.
This is how we started. This is how it's going.
Comfort + style + function, never a compromise.
IN: cotton and bamboo that breathe · concealed feeding access, standard on every piece · cuts that move with a changing body
OUT: synthetic fabric that traps heat · zips and clips you have to fumble for · one size pretending to fit every stage
You're still you, come find your fit!
Shop the collectionWe're listening.
This whole brand was built by hearing women out. So tell us what you want, what's missing, what you're holding onto, what you wish someone had made for you.
Send us a voice note, a message, anything. We are listening.