'Ease' Wireless Feeding Bra
Light Grey / M/L
₹ 1,200.00
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'Ease' Wireless Feeding Bra
Softest one you'll reach for, every time.
₹ 1,200.00
✂ First order: BEIMLI — 5% off (at checkout)
Buying 2: IMLIDUO — 15% off (auto-applied)
Buying 3+: IMLI20 — 20% off (auto-applied)
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5-Day Exchange
Details
What's in it:
- Nursing clips on both straps: open one-handed, no fumbling
- Removable drop-in cups: wear with or without, your call
- 4-way stretch: expands with you, snaps back after every wash
- Works with hands-free pumps: no extra kit needed
- Noticeably softer against skin (thanks to modal)
What's not in it:
- No underwire digging in
- No zip against skin
- No synthetic padding
Materials + Care
It's made with a blend of:
For longevity of the garment, we advise you to:
Shipping + Returns
We dispatch orders within 3-5 working days.
The honest question
Will I actually wear this enough?
That going-out top you’ve worn twice since buying it? This one’s built for the opposite — bump to feeding, every day, for months.
₹8
/ per wear
assuming 150 days of use
That’s just the feeding stretch — pregnancy wear isn’t even counted. Indian mums typically breastfeed 12–24 months (NFHS-5). This girl math is just accounting for a fraction of that.
2 pieces: 15% off
3+ pieces: 20% off
Applied automatically at checkout. No codes needed.
Concealed feeding access
One-hand easy access, no fumble
Month 3 → postpartum
One item, the whole way through
4-way stretch
Expands, then snaps back
Soft on sensitive skin
Breathable, no harsh seams
Wrong size?
5-day easy exchange
Complete your capsule wardrobe
The be imli promise
One hand free. Always.
Baby in one arm. Bottle, phone, or the diaper bag in the other.
Lift, expose, fumble while she cries
Instant access. Nothing else exposed.
Feeding in public, sorted.
Fumble in the dark
Open without looking, 2am feeds
Both hands stuck
Hands free while you pump
Buy it again
One piece, bump to weaning
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