A GIFT, NOT A GUESS

She doesn't need advice.
She needs something that fits.

The 'be imli' gift card — ₹1000

Gift for: My friend

The 'be imli' gift card

₹ 1,000.00 Taxes included. Sent by email — nothing to ship.
0/200
✉️Sent by email
♾️Never expires
🛍️Redeemable sitewide
Details

She doesn't need advice. She needs something that fits.

A be imli Gift Card lets her pick, bra, top, bundle, whatever this week calls for. No guessing her size at eight months. No baby-shower beige. No guilt!!!

For the sister, the best friend, the daughter, the one who's still entirely herself. ₹100–₹5,000. 

Sent by email, no expiry.

01
She picks.
Size, colour, bra vs. top vs. bundle — her call, not a guess from a registry.
02
No expiry, no rush.
Delivered by email in seconds. She uses it whenever it's actually useful to her.
03
A gift for her, not the baby.
Redeemable across the full be imli range — for the woman, not the nursery.
What did you wear when you were pregnant?

We asked 50+ women. This is what they told us.

You're not the only one who felt this way.

"Whatever fits. Which is basically nothing."

28 years, Mumbai

"My husband's old t-shirts, ugh. I'm not proud of it."

31 years, Delhi

"I stopped caring around month 4. I hate that I stopped caring."

24 years, Bangalore

"People told me to rest all day. But I went to concerts, to Bali with my friends. I was out and about — I just had to struggle to fit into my fun clothes."

33 years, Hyderabad

"Found some random co-ord sets. I wouldn't step out in them, they're so ugly. But don't tell anyone."

28 years, Mumbai

●So why this name

Khatti-meethi. Both at once.

That's pregnancy. That's early motherhood. Excited and exhausted, glowing and overwhelmed, stepping into something new while still being completely, entirely herself.

The name chose the brand, honestly.