Frequently asked questions
Why be imli over other maternity brands?
Honestly, we're not here to compete — we're here because we noticed a gap. Maternity wear in India was either too clinical, too boring, or clearly designed by someone who'd never thought about what a pregnant woman actually wants to feel like. be imli exists because we believe your style doesn't take a nine-month break. Every piece is designed so you still feel like you — just with a bump.
Will this actually fit me as I grow?
Yes — and that's the whole point. Our sizing is designed with your changing body in mind, not just your current one. If you're between sizes or unsure, we're always on WhatsApp to help you figure out the right fit before you order. Not sure postpartum? Most of our pieces work beyond the bump too — that's intentional.
Is it worth spending this much on clothes I'll wear for a few months?
Break it down by cost-per-wear. A piece you wear twice a week through your second and third trimester — and then postpartum — has already paid for itself many times over.
Especially when you've found a few pieces that fit you well and make you feel good during your pregnancy.
Fast fashion maternity wear loses shape fast. Our fabrics are chosen specifically to hold up through the stretching, washing, and real life of pregnancy. You're not buying something disposable.
How does delivery and returns work?
We deliver across India. Once your order is placed, expect it within 5–7 business days. If something doesn't fit right, exchanges are straightforward — just reach out to us on WhatsApp and we'll sort it. We're a small brand and we actually respond.
Still unsure? Just ask.
No FAQ page replaces a real conversation. Message us on WhatsApp — whether it's about sizing, fabric, or just figuring out what to order. Or to tell us about something you wish existed for you during this time.
We're here.